Author: Gregory V. Diehl

Does your business have a story to tell? It should! Every new product can be unique in its industry. Does yours stand out from the crowd? In Brand Identity Breakthrough, you will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.

Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about product development flow, brand mapping strategy, and business model generation. It will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want with business storytelling.