Author: Matt D.M. Watson, Ph.D.

This transformational read explains the need for innovation in all organizations and the unfortunate state of creativity in Corporate America. After laying the groundwork, the reader will diagnose how their organization hinders and empowers novel ideas. Matt then describes the best practices for enabling innovation at work. Applying modern-day successes and epic fails, he paints a clear picture of the ideal work culture. Finally, the reader will walk away with a game plan on how to pivot their organization and become a facilitator of innovation.