Author: Raúl Sánchez Gilo

It will change the way you think about selling. You don’t need fancy persuasion tactics, a perfect sales pitch or be the best salesman in the world. You need to know the eternal sales techniques that will always work.
When the fiction meets the art of selling the result is an entertaining and original sales book. Practical and effective, it will motivate and inspire you, full of principles, ideas, a lot of humor, and surprising concepts.
Anyone in sales will find inspiration and motivation in this unique literary experience that provides the keys to excellent sales results.